National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Proposal of Business Plan for Foundation of an Event Agency
Buček, Jan ; Nesrovnal, Jiří (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is the proposal of business plan for establishing business in cultural and social field. It is the organization of social events where the experience of the organized event supports the corporate image, the corporate products and the strengthening of the relationship with the customer. The business plan includes the process of establishing a company, defining a market environment, competition, marketing and promotional strategy. The financial plan evaluates the economic success of the proposed business.
Proposal of Business Plan for Foundation of an Event Agency
Buček, Jan ; Nesrovnal, Jiří (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis is the proposal of business plan for establishing business in cultural and social field. It is the organization of social events where the experience of the organized event supports the corporate image, the corporate products and the strengthening of the relationship with the customer. The business plan includes the process of establishing a company, defining a market environment, competition, marketing and promotional strategy. The financial plan evaluates the economic success of the proposed business.

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